Identifying Your Target Market and Why It’s Important

Identifying Your Target Market and Why It's ImportantA successful business begins not just with a wonderful product, but also with…

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How to Launch a Successful Giveaway

How to Launch a Successful GiveawayUtilizing giveaways is an important process in social media marketing. The process of creating a…

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How to Select the Right Social Media Platform for Your Influencer Marketing Campaign

How to Select the Right Platform for Your Influencer Marketing CampaignSelecting the right platform for your influencer campaign is important,…

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Micro vs. Macro Influencers

Micro vs. Macro InfluencersInfluencer marketing is a great way to elevate any brand as influencers have built a highly engaged…

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How Canadian Influencers are Working with Brands in 2022!

How Canadian Influencers are Working with Brands in 2022!Using influencers to represent brands proves to be effective because people trust…

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10 Lifestyle Influencers You Should Be Following in 2022

10 Lifestyle Influencers You Should Be Following in 2022 Is your Instagram feed looking a little dry? Follow these accounts…

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Influencer Marketing for Tech Companies

Influencer Marketing for Tech CompaniesInfluencer marketing is an essential component for brands across the globe. Nike and Apple have used…

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Understanding Engagement Rate Based on Follower Count

Understanding Engagement Rate Based on Follower CountIn order for any campaign to be successful, having creative ad content is key.…

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Why Micro-Influencers Are More Valuable Than Celebrity Influencers

Why Micro-Influencers Are More Valuable Than Celebrity InfluencersA common misconception of influencer marketing is that the bigger an influencer's following,…

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