How Canadian Companies Are Using Influencer Marketing
The concept of influencer marketing is nothing new. The idea of using a trusted source to promote or sell a product has been a common practice for decades. With the rise of social media, there has been a new wave of influencers created: Social Media Influencers. These are people who have built engaged communities online which can be very valuable to brands. Brands can have influencers create content promoting their product/service, and share it with their followers.
Savvy Canadian Brands have already made Influencer Marketing a priority!
We have seen tech companies, restaurants, and food delivery services enlist the help of social media influencers, in helping them engage younger Canadians through Instagram.
Home developers and home builders have also gotten in on the action by using local parents, and young professionals to reach and engage their target audience. These types of campaigns often entail having influencers go to a property, and document their experience.
View this post on Instagram
BEAUTIFUL FAMILY HOMES ////// [#sponsored] The majority of time we spend as a family, is spent within the walls of our home. Between Evanna’s health and getting older, I’ve recently been seeking to make our home a more beautiful and comfortable place to be in. I gain joy from simply gorgeous tile in the bathroom, a new rug in the living room or the privacy + tranquility escaping to an ensuite bathroom can bring. Calbridge builds “homes that speak for themselves” by creating spaces that captures our style and help magnify those wonderful family moments. What brings you joy in your home? @calbridge_homes #calbridgehomes #mycalbridge
International brands looking to expand into Canada have also made influencers a priority, and a critical part of their marketing budget, because of its ability to create and share personalized messaging.
Embold offers its clients a complete solution to influencer marketing. Our roster of influencers spans across Canada. This allows us to run highly targeted campaigns based on the needs of our clients.
Our influencers are storytellers, and can help marketing teams get their message across to their audience.
By using Embold, brands have the ability to engage their target audience across Canada and make the most of their marketing budget. To find out more, set up a 15 minute call with a member of our team, who can walk you through how our team has helped clients in various industries achieve their marketing goals.
Embold’s vision is to make influencer marketing accessible and easy for all advertisers.