How Canadian Restaurants Can Incorporate a Successful Micro-Influencer Strategy
Micro-influencers are social media users who have a niche following, typically between 5000-100,000 followers. They are known for their authenticity, credibility and engagement with their followers. Restaurants can benefit from using micro-influencers in their marketing strategy by tapping into their niche audiences and leveraging their credibility to create authentic and engaging content.
- Targeted Audience: Micro-influencers typically have a niche audience that aligns with the restaurant’s target market. By working with a food blogger, for example, a restaurant can reach a food-savvy audience that is more likely to be interested in trying out the restaurant’s menu.
- Authentic Content: Micro-influencers are known for creating authentic content that resonates with their followers. By working with them, restaurants can create engaging content that feels genuine and relatable to the target audience.
- Cost-Effective: Compared to working with celebrity influencers, working with micro-influencers is a more cost-effective way to reach a targeted audience. They typically charge less for sponsored posts and collaborations and often have a more direct influence into your target audience.
- Increased Engagement: Micro-influencers have a higher engagement rate with their followers, which means that their sponsored posts are more likely to be seen and acted upon. This can result in increased visibility and brand awareness for the restaurant.
- Local Reach: Micro-influencers often have a specific location-based following, which makes them an ideal partner for local restaurants looking to reach a specific area or city.
Restaurants can benefit from using micro-influencers by reaching a targeted audience, creating authentic content, being cost-effective, increasing engagement and reaching a local audience. Need help finding the right influencer to promote your restaurant? Embold can help you find the right influencers to ensure you are able to reach your target audience. At Embold, we simplify influencer marketing for advertisers. Click here to get started on a fully managed campaign with Embold.