How to Build a Campaign Timeline
Creating a campaign timeline is straightforward if you follow the five steps below. Following the suggested time frame can aid in the effectiveness of your campaign. The timeline will begin with when influencers will be invited, and end with when those influencers will successfully complete the campaign. There are a few things to consider before beginning to create your timeline, however. The first is that you must establish your campaign’s goal. The objective will assist you in determining the campaign length, which will aid you in future steps.
1. When to invite influencers (3 days)
The next step is to figure out when you’ll start inviting influencers, once you have created your campaign and campaign objectives. The duration of the campaign can range from 6-10 weeks, depending on the number of influencers you decide to invite, the amount of content you require from them, and the time between each post. If you want a quick campaign with only 5 influencers, invite roughly 25 to acquire a diverse selection of options. Allow yourself a couple of days to browse through the influencer list, inviting a few influencers each day to ensure you don’t miss any potential campaign-fitting influencers.
2. How long influencers have to place a bid for a campaign (1 week)
Once you’ve invited your 25 influencers to your 5-person campaign, it’s time to start planning. This part is expected to take between a week and two weeks to complete. You’ll be examining the responses from the influencers that replied to your campaign during this period, as well as how much they want to charge you for their content creation. This phase should not be rushed because it will set the tone for the rest of your campaign and help to assure its success. Allowing influencers time to evaluate the campaign page and answer the questions will aid in the selection of the right influencers.
3. Final influencer selections (2 days)
What message do you want your consumers to be aware of? Analyze the market you are in and figure out what your customers want to hear. Look for patterns in the type of wording influencers use. For example, everyone wanted influencers to offer tutorials on how to attain the “clean” aesthetic or the minimalistic/capsule wardrobe near the end of 2020. All this was, was a basic, effortless cool-girl aesthetic that went by many names, but it was an important beauty/fashion trend to keep an eye on because it led to many brands refining their marketing to be more simplistic and elegant. By employing “blendable products,” “glowy finish,” and “weightless feeling”, beauty and fashion businesses began to push marketing to target a simple everyday look. All these simple marketing words served to promote the messaging that was one, trending, and two, reflecting the brand’s values. This increased sales and created a new market segment for existing brands to adapt to and new brands to emerge. This is just one example of many that made a significant impact.
4. Timeline to create content (1-2 weeks)
Once you’ve chosen all of your desired influencers, go back to the timetable you defined in your campaign brief and see if it’s still appropriate for the influencers you’ve chosen. Steps 2 and 3 of the campaign creation process might sometimes be delayed, causing your campaign to be pushed back. Re-evaluation is necessary to keep everyone on track. This is the stage where you review the final goal you set during the campaign creation process. If you wanted a short campaign with five influencers each posting one reel and one feed post, the ideal timeline for this campaign would be one post per week, giving the influencers a total of two weeks to post their content.
5. Posting content and finishing out the campaign (2-4 weeks)
The influencers have been chosen, the posting schedule for the campaign has been arranged, and the content has begun to arrive. It takes roughly 2–4 weeks from the time the influencers are accepted to the time the products are sent and received. Allow around 2 weeks for each influencer to receive the products, followed by another 2 weeks for everyone to create the content, giving you enough time to review and approve it. This period should last between 2-4 weeks in total. Once you’ve achieved all of this, give all of the influencers the all-clear to post their content. Now you’ve successfully launched and completed a campaign.
Following these steps, you’ll now be able to see why campaigns take as long as they do, which can range from 6 to 10 weeks. 6 weeks if everything goes smoothly and there are no major delays, and roughly 10 weeks if you’re experiencing troubles with finding suitable influencers or your products are taking longer to arrive. A multitude of things can cause your campaign to be delayed but setting out the schedule ahead of time can help you and the influencers stay on track. If you are interested in scheduling a demo on how to further leverage influencers for your campaigns, click here.