How to Build Relationships with Brands as an Influencer

Embold Team

How to Build Relationships with Brands as an Influencer

As an influencer, working with brands can be a great way to monetize your content, reach new audiences, and grow your following. But building relationships with brands isn’t always easy, especially if you’re just starting out. In this blog post, we’ll share some tips and best practices for building relationships with brands and securing influencer marketing opportunities.

Define your niche

Before you start reaching out to brands, it’s important to define your niche. What topics or industries do you cover in your content? Who is your target audience? Once you have a clear understanding of your niche, you can start identifying brands that align with your interests and values.

Research brands

Once you’ve identified the brands you want to work with, start researching them. What kind of content do they produce? Who are their target audiences? What kind of influencer partnerships have they done in the past? This research will help you tailor your pitch to the brand and demonstrate your knowledge and understanding of their brand and audience.

Engage with brands on social media

One way to start building relationships with brands is to engage with them on social media. Follow them on all their platforms, like and comment on their posts, and share their content. This will help you get on their radar and show them that you’re a fan of their brand.

Create a pitch

When you’re ready to reach out to a brand, it’s important to create a pitch that’s tailored to their brand and audience. Your pitch should demonstrate your understanding of their brand and audience, and show them how you can add value to their influencer marketing efforts. On Embold you always have an opportunity to pitch yourself through our campaign application process questionnaire-don’t take those answers for granted! Sometimes it is just your personality and work ethic that the client will value more than the number of followers you have!

Follow up

After you’ve sent your pitch, be sure to follow up with the brand. This shows them that you’re serious about working with them and demonstrates your persistence. However, don’t be pushy or aggressive – a simple follow-up email or message is enough to remind them of your interest.

Build long-term relationships

Finally, once you’ve secured an influencer marketing opportunity, it’s important to build a long-term relationship with the brand. This means creating quality content that aligns with their brand and values, being reliable and professional, and delivering on your promises. Building relationships with brands is super easy with Embold because the client will get a first-hand experience with working with you directly through our platform. This can then lead to more opportunities and collaborations in the future, as many of our influencers find themselves in long-term brand ambassador positions. 


Building relationships with brands for influencer marketing opportunities takes time, effort, and persistence. By defining your niche, researching brands, engaging with them on social media, creating a tailored pitch, following up, and building long-term relationships, you can secure influencer marketing opportunities and grow your brand. So why wait? Click here to get started today. 

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