How to Launch a Brand Ambassador Program

Embold Team

How to Launch a Brand Ambassador Program

Utilizing influencers can be a great way to increase revenue and spread awareness about aspects of your brand. The disadvantage of utilizing one-time influencers is that after the post, the relationship is over until you decide to utilize them again to run another campaign with them. Most businesses only use influencers for a single campaign. Long-term benefits can be obtained by utilizing a brand ambassador program. A brand ambassador program is done by enlisting the help of a few key influencers to promote your company’s products or services. This blog post will identify several key points that brands should be aware of before proceeding.

Influencer Selection

Start with selecting a few of your ideal influencers that you would like to work with. When selecting these influencers, have your end goal in mind. These influencers should be a nearly perfect representation of your brand’s ideals, essentially creating a natural extension of your marketing. You are selecting these influencers to showcase your brand over the next few months. This time can range from a minimum of 6 months to any time larger than that, that works for you and the influencer. 

Negotiation Process

Once you have narrowed down your influencer list, you begin the negotiation process. In this process, you work out a posting schedule that will work with the influencer and how they will be representing your brand. For example, Lululemon sponsored the 2022 Olympic events where everyone representing Canada was fully equipped in Lululemon clothing. Within this sponsorship program they selected a few Olympians to represent their brand on a more personal level. By selecting a few influencers to further represent their brand allows Lululemon to create long-term impacts on those Olympians’ fans, who will then be more enticed to purchase from Lululemon.


Utilizing a brand ambassador program can help take your brand to the next level. This will allow you to create long-term connections with your future customers. It allows these potential customers to follow your journey and get subtle constant reminders of the brand. This creates a higher likelihood of turning potential customers into long-term brand advocates. If you are interested in learning more about how to utilize brand ambassador programs, Embold has a large roster of quality influencers to select from to help you get started. Click here to sign up for a free demo and learn more about how Embold can help take your brand to the next level.

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