Ideal Influencers for Automotive Brands
There are a few factors to consider when choosing the proper influencers for your campaign. In this blog post, I will walk you through a few stages that will help you decide which influencers to work with. To begin, you must first define your campaign’s end objective in order to comprehend the campaign’s expectations. Second, knowing who your target market is can help you narrow down the kind of influencers you will need for your campaign. Finally, when executing a successful campaign, knowing how to choose the correct platform is critical.
Specifying your end goal
Selecting the most appropriate influencers is highly dependent on your expectations as well as the rationale for which you wish to utilize influencers in the first place. Are you attempting to market the brand as a whole, or rather to promote a particular model that you have? Choosing a varied selection of influencers to represent your company is essential if you want to effectively sell your whole product line. For example, if Mercedes wanted to employ influencers to sell their entire line, they would want to cast a wide net in order to reach a variety of demographics. If instead, you want to employ influencers to promote a specific model, you would want a specific type of influencer to represent that model on social media. For example, if you want to showcase your new SUV, you need to highlight the important qualities that distinguish your SUV from the rest of the competition. You can do this by carefully selecting the right influencers to showcase those campaign objectives.
Identifying your target market
After analyzing what product or products you are going to be marketing and creating a campaign for. It is time to analyze who your target markets are. When identifying your target market consider the demographic’s age, gender, geographical location, and marital status; all these factors will assist you in narrowing down the demographic’s needs. Additionally, while determining your target market, evaluate who is most likely to be interested in the values your product or service delivers. Whatever product you are wanting to sell, make a list of the essential values it embodies and then draw a line (or lines) to the demographic groups who place a premium on these values. Finally, selecting relevant markets requires infusing judgements with objective information. Collecting data might be intimidating, but some suggestions to follow while researching for your product include focusing on newer data collection through surveys, which can involve sending out emails or newsletters. Additionally, consider utilizing prior market research completed by reputable sources.
Selecting what platforms to market on
Once you have determined who your target demographic is, you can use the information and data you have gathered to make an informed decision on which influencers and platforms to leverage. Using social media networks that cater to an older demographic would be your best bet if you want to target an older demographic. For example, Instagram’s most active demographic is roughly in the 25-40 age range, but TikTok’s most active audience is between the ages of 12 and 25. Choosing the most appropriate platform for your campaign is the most effective technique for landing on the “For You” page of your target demographic.
After reading this blog post, you should have a better idea of the importance of knowing your brand’s objectives and expectations, which will aid you in picking either a broad range of influencers or a specific type. Furthermore, determining your target market will assist you in determining the demographic you wish to target. Finally, knowing which platform to employ can help you show up in front of the right demographic in the long run. If you are interested in learning more about utilizing the influencer market click here to schedule a demo with a member of the Embold team.