Influencer Marketing for Automotive Brands

Embold Team

Influencer Marketing for Automotive Brands

The first time your brand utilizes influencers to market vehicles in your product line, it can be overwhelming. Understanding how influencer marketing can benefit your brand and how you can effectively promote a new vehicle is crucial to running a successful campaign. Influencer marketing is an effective way to expand into new markets and reach your ideal audience. Keep reading to learn how influencer marketing can benefit your automotive brand.

Benefits of Influencer Marketing

If influencer marketing is a new form of advertising your brand is looking to incorporate, it is normal to have questions and wonder about its effectiveness for automotive brands. Below are a few reasons why influencer marketing is the most optimal form of marketing for your brand.

  • Reach more niche and/or geographic audiences. Using influencer marketing is the perfect form of advertisement if you are looking to target a more niche group of individuals or if you are looking to target a specific geographic region. If you want to target new families for the launch of an SUV, using influencers with family-focused content is perfect. By using micro-influencers to market your brand within these target markets, you are able to reach a personalized group of individuals that traditional forms of marketing would be unable to do effectively.
  • Higher engagement from audiences. Influencers are the ideal way to reach your target audiences and increase engagement. The influencers representing your brand have more personalized connections with their followers, thus resulting in their followers sharing similar interests with them. This means that when an influencer represents your brand, there is higher engagement per post because they share something most of their followers also care about. The problem with using larger scaled influencers, or mass marketing, is that your brand’s advertisements are being spent on a large population of individuals who will not be interested in the products and services you are promoting. An important thing to consider is that engagement is highly dependent on the platform you are using. Depending on the influencer you are using to market your brand, will depend on the platform the campaign should be run on. If you are looking to target first-time car buyers, you are likely to get the most engagement through TikTok as the user base is younger compared to other platforms.
  • Greater long-term ROI. Using influencer marketing, you will end up with a greater return on your advertising dollars, as increased engagement from audiences will translate to greater conversion. With influencers representing your brand and having that personal connection with their audiences, your target customers are likely to have a higher brand affinity resulting in long-term brand loyalty.
How Embold Can Help

Using the Embold platform is a great way to incorporate influencer marketing within your automotive brand without the hassle. At Embold, we work to make things easier for advertisers to run an influencer marketing campaign successfully. Here are a few ways Embold helps brands:

  • Access to our self-serve platform. At Embold, we give you the freedom to fully manage influencer campaigns while still having access to all of our influencer marketing tools. This allows you to be able to fully design influencer campaigns without any restrictions. Being the only platform you need to run a campaign makes Embold the ideal solution. While our self-serve option is the most favourable choice for a more hands-off approach from Embold, we also offer fully managed campaigns if you need a little extra help.
  • Access to a filtered roster of Canadian influencers. Through the Embold platform, you will have access to our exclusive roster of Canadian influencers. This gives you the ability to filter through influencers based on region, engagement, and more! By having access to such an extensive range of influencers, you are guaranteed to find the perfect influencer to represent your brand.
  • Access to audience data and analytics. Using the Embold platform, you will have access to all influencer audience data and analytics to monitor their campaigns. You will have access to analytics before choosing an influencer and have continued access to all reporting after the campaign launch. As a result, you will be able to see the level of engagement each influencer receives on posts and have the ability to choose the right influencer to represent your brand. During the campaign, you will have real-time access to reporting and analytics to continually monitor the campaign’s progress. This allows you to have the opportunity to make any changes necessary.
  • Influencer compensation has never been easier. Understanding how much an influencer should be compensated for a campaign can be difficult. At Embold, we do the heavy lifting for you. Depending on your campaign type, length of the campaign, and influencer analytics, we calculate the suggested compensation each influencer should receive. After the campaign is over, paying the influencer is as easy as a few clicks. All of our influencers have either their bank account or PayPal directly linked to their profiles, making compensation an easy task.

Automotive brands can effectively utilize influencer marketing to promote their brand or the launch of new vehicles in their product line. Influencers are a great way to reach specific audiences, receive higher engagement on advertisements, and maximize your investing dollar. Think influencer marketing is right for your brand? Click here to book a demo with a member from our team, or visit: https://embold.co/getstarted/

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