Influencer Marketing for E-Commerce Businesses
Businesses have begun to realize the value influencer marketing has to offer. Micro influencers have helped countless businesses elevate their brand by having a more authentic connection with their desired target audiences. Influencer marketing is an unmatched asset to any business as the use of these micro influencers are ideal when looking to target a specific niche, age group, or geographic area. Many of the followers’ influencers have shared similar interests as the influencer themselves, thus resulting in higher engagement per post from the audience. This is because they are likely interested in purchasing a similar product or service, and now have a trusted peer advocating for your brand. If you are looking to elevate your e-commerce business, influencer marketing can help drive traffic to your products and services. Keep reading to find out what campaigns your business should run and how Embold can help.
What Influencer Marketing Campaigns to Run
Finding the right campaign for your e-commerce business is often difficult, so knowing the type of outcome you are looking for helps alleviate stress during the process.
- Product Launch Campaigns: These types of campaigns are ideal if you are looking to feature your product and target a specific audience. It is ideal to expand in existing markets, explore new markets, and build excitement ahead of your launch.
- Brand Ambassador Campaigns: This type of campaign is when influencers promote your brand over a series of posts and become strong advocates for your company. This is typically a long-form campaign which is great for brands looking to establish themselves as industry leaders.
- Grand Opening Campaigns: If you are looking to engage influencers in your target market with creating original content, this campaign is right for you. This campaign is fixated on promoting and building excitement ahead of your next big launch.
- User Acquisition Campaigns: This form of campaign is attentive on acquiring new customers by showcasing their experience with your brand and offering a clear path of conversion. This is done by using trackable links, promo codes, and other calls to action.
While this is our fully managed option, we also offer a self-serve option that allows businesses the creative freedom to plan and design their campaigns however they choose. Our self-serve option is more hands-off from the Embold team; however, you will still have complete access to all of our influencer marketing tools. To learn more about the self-serve offering, click here, or visit: https://embold.co/getstarted/
How Embold Can Help
Using the Embold platform is a great way to ensure that you are getting the perfect influencer to represent your business. At Embold, we work to make things easy for e-commerce businesses to find, manage, and collaborate with influencers. Here are a few reasons why Embold is the best choice:
- A filtered roster of Canadian influencers. At Embold, our roster exclusively includes Canadian influencers. This is perfect for businesses looking to target local markets. You have the opportunity to choose which influencer to collaborate with and can filter based on regions to make sure your influencer is getting the most engagement for your brand. By using micro influencers to market your brand within these target markets, you are able to reach a personalized group of individuals that traditional forms of marketing would be unable to do effectively.
- Access to audience data and analytics. By using the Embold platform, you have access to all of the audience data and analytics to monitor your campaign. You will have access to analytics before choosing an influencer and have continued access to all reporting after the campaign launch. As a result, you can see the level of engagement each influencer receives on posts and choose the right influencer to represent your brand. During the campaign, you will have real-time access to reporting and analytics to monitor the campaign’s progress continually. This allows you to have the opportunity to make any changes necessary.
- Influencer compensation has never been easier. Understanding how much an influencer should be compensated for a campaign can be complex. At Embold, we do the heavy lifting for you. Depending on your campaign type, length of the campaign, and influencer analytics, we calculate the suggested compensation each influencer should receive. After the campaign is over, paying the influencer is as easy as a few clicks. All of our influencers have either their bank account or PayPal directly linked to their profiles, making compensation an easy task.
- Influencers are fully managed. While our influencers are given the creative freedom to publish unique and never seen before advertisements, at Embold, we monitor and approve all messaging to ensure influencers are positively promoting your brand. This ensures that your e-commerce business image is continuously protected, while also allowing for unique material to be shared engagingly and positively.
With the countless benefits, influencer marketing has to offer, why wait to start a campaign? At Embold, we offer both fully managed campaigns and a self-serve option for your convenience. Want to learn more? Click here to book a demo with a member of the Embold team, or visit: https://embold.co/getstarted/
