Influencer Marketing for Tech Companies

Embold Team

Influencer Marketing for Tech Companies

Influencer marketing is an essential component for brands across the globe. Nike and Apple have used influencer marketing to improve their brands and transition into the field of social media advertising. As tech companies begin to grow, it is important that these brands leverage influencer marketing for customer acquisition, brand awareness strategies, and expansion into new markets. Through using influencers, brands are able to target a specific niche, age group, or geographic area. By leveraging micro-influencers, brands will be using influencers who have a more authentic relationship with their followers, resulting in a higher engagement per post. Influencer marketing has been a huge success for tech companies, so what are you waiting for? Continue reading to see which campaigns will work best for your objectives and how Embold can assist.

What Influencer Marketing Campaigns are Best

Finding the right campaign for your tech company is often difficult, so knowing the type of outcome you are looking for helps alleviate stress during the process. By understanding what your end goal is, selecting the right campaign will ensure a successful campaign.

  • Product Launch Campaigns: These campaigns are ideal if you are looking to feature your product and target a specific audience. It is ideal to expand in existing markets, explore new markets, and build excitement ahead of your launch.
  • Brand Ambassador Campaigns: This campaign is when influencers promote your brand over a series of posts and become strong advocates for your company. This is typically a long-form campaign which is great for brands looking to establish themselves as industry leaders.
  • Grand Opening Campaigns: If you are looking to engage influencers in your target market with creating original content, this campaign is right for you. This campaign is fixated on promoting and building excitement ahead of your next big launch.
  • User Acquisition Campaigns: This form of campaign is attentive on acquiring new customers by showcasing their experience with your brand and offering a clear path of conversion. This is done by using trackable links, promo codes, and other calls to action.

While this is our fully managed option, we also offer a self-serve option that allows businesses the creative freedom to plan and design their campaigns however they choose. Our self-serve option is more hands-off from the Embold team; however, you will still have complete access to all of our influencer marketing tools. To learn more about the self-serve offering, click here.

How Embold can Help

Using the Embold platform is a great way to ensure that you are getting the perfect influencer to represent your business. At Embold, we work to make things easy for tech companies to find, manage, and collaborate with influencers. Here are a few reasons why Embold is the best choice:

  • A filtered roster of Canadian influencers. At Embold, our roster exclusively includes Canadian influencers. This is perfect for businesses looking to target local markets. You have the opportunity to choose which influencer to collaborate with and can filter based on regions to make sure your influencer is getting the most engagement for your brand. By using micro influencers to market your brand within these target markets, you are able to reach a personalized group of individuals that traditional forms of marketing would be unable to do effectively.
  • Access to audience data and analytics. By using the Embold platform, you have access to all of the audience data and analytics to monitor your campaign. You will have access to analytics before choosing an influencer and have continued access to all reporting after the campaign launch. As a result, you can see the level of engagement each influencer receives on posts and choose the right influencer  to represent your brand. During the campaign, you will have real-time access to reporting and analytics to monitor  the campaign’s progress continually. This allows you to have the opportunity to make any changes necessary.
  • Influencer compensation has never been easier. Understanding how much an influencer should be compensated for a campaign can be complex. At Embold, we do the heavy lifting for you. Depending on your campaign type, length of the campaign, and influencer analytics, we calculate the suggested compensation each influencer should receive. After the campaign is over, paying the influencer is as easy as a few clicks. All of our influencers have either their bank account or PayPal directly linked to their profiles, making compensation an easy task.
  • Influencers are fully managed. While our influencers are given the creative freedom to publish unique and never seen before advertisements, at Embold, we monitor and approve all messaging to ensure influencers are positively promoting your brand. This ensures that your e-commerce business image is continuously protected, while also allowing for unique material to be shared engagingly and positively.

Understanding how influencer marketing can help your tech company is the first step in elevating your brand. With the countless benefits, influencer marketing has to offer, why wait to start a campaign? At Embold, we offer both fully managed campaigns and a self-serve option for your convenience. Want to learn more? Click here to book a consultation or visit: https://embold.co/getstarted/

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