Influencer Marketing Platform for Canadian Influencers
Influencer marketing is a fast growing industry that has allowed brands across the world to yield great results. Influencers are able to provide advertisers with a unique channel of advertising by combining the creative content creation of the influencers in addition to their reach to niche audiences. Influencers have engaged thousands of followers online and have become a trusted voice and can activate customers for brands. While influencer marketing was initially used by large enterprises through celebrity endorsements, small and medium sized businesses are now using micro influencers to acquire new customers in their local markets. The next time you are looking to reach customers in a specific area, age group or interest, consider finding influencers who are already engaging customers in that area who can create content about your brand and share it with their followers.
Problems Influencer Marketing Solves
Currently, there are several different ways to work with influencers, and it can often be hard to find the best solution for your business. Here are some problems that brands currently face:
- Influencer agencies are expensive to work with. Influencer agencies often work with larger influencers who have broad audiences. This is not an effective solution for brands looking to reach regional or niche markets. Agencies also require a high budget commitment which is not an ideal solution for brands new to influencer marketing.
- Platforms are expensive and don’t always have what you need. There are several influencer platforms on the market, however it is hard to find one that suits all of your needs. Most platforms focus on marketing for large enterprises which typically means high subscription fees and minimum spend requirements. This is not an optimal solution for new brands who do not have large budgets allocated for influencer marketing. In addition, it is often difficult to find platforms representing Canadian influencers, thus leaving brands looking to market products to their Canadian audiences at a disadvantage. This often results in a lower engagement rate per post.
- Managing influencers manually. Trying to do influencer marketing on your own without any tools is a tedious task. Without having the necessary tools, it is hard finding the right influencer to represent your brand. A disadvantage of not having tools to manage influencers is that you do not have full access to their audience data, thus being unaware beforehand if their content will reach their audiences. Oftentimes, when reaching out to influencers on your own through social media or email, there is a very low response rate. Of those who do respond, it is very difficult to manage them through such impersonal methods. An added difficulty in not having the proper tools for influencer marketing is being in the dark on an appropriate wage for influencers. Without this knowledge, it is difficult to negotiate pay.
So How Can Embold Help?
Embold is changing the way influencer marketing is done by creating the ultimate influencer platform. We offer the only platform advertisers will need to build, launch, and track successful influencer marketing campaigns. We currently launched our self-serve platform which has:
- A filtered roster of Canadian influencers. By using the Embold platform, brands and agencies are able to connect with influencers located across Canada.
- Affordable solutions for brands and agencies to launch campaigns. Embold offers affordable solutions to launch campaigns that fit your vision. We ensure that your brand gets the recognition it deserves.
- All the tools needed to run campaigns. On the Embold platform, we have all the tools you will need to run a campaign, without the hassle. Everything is in one place and easily accessible. It is our goal to make your experience as painless as possible.
Some of our key features include:
- Finding the right influencer for you
- Managing influencers and their content
- Get reporting and influencer analytics
- Paying influencers with just a few clicks
- Being able to track ROI
By being the only solution you need to work with influencers across Canada, Embold is the perfect platform for all influencer marketing needs. At Embold, we want to make your life as easy as possible, and even offer fully managed campaigns if you need additional support. Are you ready to launch your influencer marketing strategy? Click here to sign up or visit: https://embold.co/self-service/