Intro to Influencer Marketing
It’s almost dinner time and you have no idea what to buy. You take a break from the stressful thinking and you start scrolling through Instagram. Your friend posts a picture of her chicken salad from a new restaurant in town with the caption, “Best salad ever!” so you drive over and pick one up yourself. Influencer marketing just helped you choose dinner!
”71% of consumers are more likely to make a purchase based on a social media reference.” – HubSpot
Today, one of the biggest challenges for online consumers is information overload. Influencer marketing helps brands stand out from the noise by reaching their customers in an authentic and original way. They do this by using social media users and brand advocates. Influencer marketing uses social media and brand advocates to achieve their goal. Instead of using a generic ad on social media, brands are reaching their customers through engaging content made by their peers.
The Influencer Marketing industry is on track to be worth up to $15 billion by 2022, compared to $8 billion in 2019. – Business Insider Intelligence
Marketing agencies are working with influencer marketing companies to offer something new to their customers, and take their marketing/product to the next level.
Influencers understand what engages their audience, and they continue to share content that resonates with them. Influencer marketing proves to be effective because people trust their peers, over ads.
“’92% of consumers trust recommendations from peers on social media above all other forms of advertising.” – Nielsen’s Global Trust in Advertising Report
Companies in the social media age are striving to stay up-to-date with media trends while remaining authentic. This is exactly why brands are turning to influencer marketing more than ever.
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Influencer marketing can be very overwhelming, from thinking about which influencers to contact, which content to create, and how to calculate ROI. This was the problem that Embold set out to solve. Embold’s vision is to make influencer marketing accessible and easy for all advertisers.
Not sure where to start? Contact us today!
