The 5 Best Content Scheduling Tools for Influencers

Embold Team

The 5 Best Content Scheduling Tools for Influencers

With social media becoming an integral part of our day-to-day lives, every influencer must have a strong social media presence. The first place brands look when finding an influencer is their social media accounts. One of the most active social media platforms for influencers is Instagram, and ensuring that there is consistent content output is important. Having content being posted regularly, ensures steady awareness of your account. One of the most challenging tasks can be keeping an active social presence while also ensuring you are posting during peak activity times on various social media platforms. Finding the right content scheduling tool can make this task more manageable and ensure that your accounts are receiving the recognition they deserve.

1. Hootsuite

Pros: Hootsuite has millions of users worldwide and is one of the most popular content scheduling tools. It can be used on platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube. You can monitor your accounts right from the Hootsuite dashboard, taking the hassle out of individually checking each of your social media accounts personally. The platform is also able to track analytics and can create reports based on certain requirements. Some key features are its unlimited scheduling, bulk scheduling, and content calendar 

Cons: Despite being one of the most popular social media scheduling tools, it can be pricey. Their plans start from $49 USD a month for one user. This platform may not be the ideal fit for nano or micro-influencers because of the pricing. Despite having so many features and tools that are amazing to use, many of these come at an additional price on top of the monthly fee. 

To check out Hootsuite and its features, click here.

2. Later

Pros: Later is another popular social media tool with many different features. This platform is compatible with Instagram, Facebook, Pinterest, TikTok, Twitter, and LinkedIn. With this platform users can visually plan their content calendar, with the ability to add notes, labels, or stars to easily filter content. Later offers one of the most price-friendly packages, starting with a free plan for 1 user. 

Cons: This platform does not have a bulk upload feature which can make it difficult to schedule and plan content accordingly when there is a busy schedule. Depending on the frequency of posts, the free plan may not be the most ideal as it only allows for the scheduling of 10 social posts per platform per month.

To check out Later and its features, click here.

3. SocialPilot

Pros: This is one of the most simple and affordable content scheduling tools. It is compatible with multiple platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr. Plans are affordable and start from $25.50 USD a month for one user. Through the platform, you can create customized posts for each social media platform as well as manage social inboxes directly from the dashboard. This platform is also able to accurately analyze, monitor, and report your social media performance. 

Cons: Smaller influencers may be limited to the cheaper plan on SocialPilot, and therefore do not have access to white-label reports/dashboards and are unable to send PDF reports via email. While the main purpose of this platform is to monitor social media accounts, individuals on the 1 user plan will not be able to reply to post comments, Facebook messages, or page posts through the dashboard. 

To check out SocialPilot and its features, click here.

4. CoSchedule

Pros: This platform is known for its content calendar feature, and is compatible with Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr. CoSchedule is affordable to use and offers a free plan for 1 user. Another great feature is that CoSchedule keeps you consistent with your posting. If you miss out on your posting schedule, the platform will automatically fill in the gaps with your top-performing post. 

Cons: Despite having a ReQueue feature, it only allows you to queue your posts twice. The platform also does not offer many integrations and collaborations with other tools which makes it less efficient to use.

To check out CoSchedule and its features, click here

5. MeetEdgar

Pros: This platform has a tool called evergreen posting where it schedules social media posts for you so that your queue is never empty. Once a post is uploaded, it saves the post in your library to reuse later. MeetEdgar supports Facebook, Twitter, Instagram, Pinterest, and LinkedIn. The plans are relatively cheap compared to other platforms with the Lite plan for only $19 USD a month for up to 20 users.

Cons: Although the platform allows users to schedule posts based on categories, once an image has been placed in the queue, it cannot be rescheduled to be posted at a later time. Depending on how frequently you want to post and on how many platforms, the Lite plan may not be the most ideal as it only allows for 10 weekly automation.

To check out MeetEdgar and its features, click here


There are hundreds of content scheduling tools out there, but only a handful will check all of the boxes that you have. Some platforms are too expensive, while others prioritize features that do not offer value to your personal needs. Being able to find the perfect content scheduling tool can be difficult, but once you find one that works, posting content will never be easier. Using a content scheduling tool is not only for large influencers, but can be an extremely useful tool for smaller ones as well. Now that you know what content scheduling tool will work best for you, it is time to put out some content. Let us help! Sign up with Embold by clicking here or by visiting:

Launch your influencer strategy

Make the most of your marketing budget
by launching an influencer strategy.

More great articles

How to be Legally Compliant on Instagram

How to be Legally Compliant on InstagramAs an influencer, all branded content partner posts must be labelled as such on…

Read Story

How to Increase Instagram Engagement

How to Increase Instagram EngagementInstagram is one of the key social media platforms that has roughly one billion users. With…

Read Story

How Influencers Can Catch the Attention of Brands

How Influencers Can Catch the Attention of Brands Now that you have read our blog on ‘How Canadian Influencers are…

Read Story

Follow Our Journey

Get great content and company updates to your email.

    Only great content, we don’t share your email with third parties.