The Do’s and Don’ts of Working with Influencers
Running an influencer marketing campaign is a crucial aspect to any business looking to reach their target audiences in a way other than traditional advertisements. Using influencer marketing can help you reach these audiences in specific niches, geographic regions, or demographic groups. When working with influencers, it is always important to know what is acceptable for reaching out. Following some key guidelines, ensures that each collaboration opportunity runs smoothly and that the influencer’s needs are met. Keep reading to find out the best practices when working with influencers and what to avoid.
- Pay influencers on time. It is important that when working with influencers, you ensure that you pay them based on the timeline set at the start of the collaboration. Creating a good relationship with someone who is a brand advocate can help to encourage future collaboration opportunities, as well as the influencer is more likely to encourage others to try out your products/services.
- Give helpful feedback. Before a campaign begins, influencers are likely to submit their content for review. When reviewing content, ensure that any feedback given is constructive, helpful, and clear so that the influencer is able to make the necessary changes for a winning post. By providing as much information as possible, influencers will create the vision you have for the posts.
- Set out a clear plan. Before selecting influencers, the timeline for the campaign must be created in a clear, methodical manner. Having the timeline set before hiring influencers will ensure that the process runs smoothly. In addition, it is important that influencers know what is expected of them in terms of messaging and post schedules, to deliver the best possible content in the most efficient manner.
- Thank influencers for their work. Influencers spend a lot of time creating content for campaigns, and it is essential to thank them for a job well done. Despite creating content being a part of their job, thanking influencers for their hard work is sure to foster a relationship and gain your company a loyal brand advocate.
- Use Embold. With the Embold platform, we offer fully managed campaigns that will take care of all of these steps – and then some. Through the platform, advertisers will also have access to a filtered roster of Canadian influencers, real-time access to influencer analytics, and suggested pricing for influencer compensation. Our job at Embold is to ensure that the campaign process is as stress-free as possible and that your brand receives the increased engagement and brand recognition it deserves.
- Force a collaboration. All of the influencers used in a campaign must share similar values with your brand and are supportive of your products or services. This is crucial, as an influencer’s audience is reflected in themselves, so if an influencer is uninterested, their audience will likely not be engaged. identifying influencers who are not a good fit for a campaign before the campaign begins, is an important part of your search as budget will not be wasted on posts that will not convert.
- Forget to include a method of tracking. Before influencers create their first post, you must include a trackable link or promo code. This information can help identify which content is converting, as well as which messaging is doing the best. With this information, you can also see how each influencer’s following interacts with their content. This can be helpful to know, especially if you are planning on running another influencer marketing campaign.
- Set unattainable goals. By creating goals that need to be met in an unrealistic timeline, the campaign is being set up for failure. This negatively affects influencers as they will be unable to create content to the best of their abilities, but it also gives the brand a rushed look that will most likely deter target audiences. Instead, ensure that each step of the campaign process is given ample time to be completed. To read more about the campaign process and the ideal timeline for each step, read our blog “The Campaign Process” by clicking here.
- Undervalue an influencer. It is important to understand that the work of an influencer is crucial to a brand’s image. Influencers spend a lot of time creating content that their followers – your target audience – will love. For this reason, influencers should not be undervalued. Each influencer has their own rate, and while it may be possible to negotiate with influencers in certain cases, it is unfair to expect influencers to work for less than they are worth. By using the Embold platform, we make setting compensation easy. The platform uses an algorithm that takes into account factors such as the engagement an influencer receives per post and translates it into a suggested compensation for story and feed posts. To learn more about the Embold algorithm and how to set compensation for influencers, read our blog “How to Set Influencer Compensation” by clicking here.
Working with influencers in a campaign will attract all the right attention that your brand needs. Influencers know your target audience and are able to create content that is curated to their liking. This ensures that your brand is represented in the best way possible, which is why it is essential to follow the dos and don’ts of working with influencers to ensure a smooth collaboration process. Why wait to launch your influencer marketing strategy? If you’re ready to start working with influencers, book a consultation by clicking here or by visiting: https://embold.co/book-call/