Embold to Transition from Free Plan to Free Trial Model on August 28th

Embold to Transition from Free Plan to Free Trial Model on August 28th

At Embold, we're always striving to deliver the best possible experience to our users, and starting August 28th, we're making an important change to the way brands access our platform. We're discontinuing the free plan and moving to a free trial model, which will allow users to experience the full suite of Embold's tools before committing to a paid subscription.

Why the Change?

Our goal is to provide brands with a better understanding of how Embold can support their influencer marketing strategies. By introducing a free trial model, we are giving users the opportunity to fully explore all of our platform’s capabilities without any limitations. Current free plan users will receive detailed information via email about these changes and next steps prior to the switch.

Two Tailored Plans for Brands

Post-transition, Embold will offer two subscription plans at similar price points, each tailored to different campaign styles:

• Expert Campaigns: This plan is designed for brands seeking full control over their influencer marketing campaigns. Users will manage everything, from budget allocation to influencer communication, and can even bring their own influencer roster into the platform.
• Smart Campaigns: For brands that prefer a more streamlined, hands-off approach, Smart Campaigns offer a plug-and-play solution. Once a campaign is created, Embold takes care of the rest—from inviting influencers to managing communications and budget allocation.

A Strategic Move for Better Campaign Management

Our decision to discontinue the free plan comes after observing how brands engage with the platform over the past six months. We found that most brands tend to use either Smart Campaigns or Expert Campaigns exclusively, rarely switching between the two. By focusing on these distinct approaches, we're better positioned to enhance and develop Smart Campaigns into a standalone feature with more campaign types and added functionality.

Exciting Updates on the Horizon

In the coming months, Smart Campaign users can expect a series of exciting updates that will expand their campaign capabilities. These updates will include access to TikTok campaigns, User-Generated Content (UGC), and much more—enabling brands to broaden their reach and engage with influencers across new platforms.

Stay tuned as we continue to innovate and provide tools that empower brands to run successful and scalable influencer marketing campaigns.

If you have any questions about these changes, feel free to reach out to our team—we’re here to help!

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