Paid, Gifted, and Paid & Gifted Campaigns
Embold has 3 different campaign types that you can choose from when creating your influencer marketing campaign on the platform.
Embold has 3 different campaign types that you can choose from when creating your influencer marketing campaign on the platform. Here's a breakdown of each and the types of campaigns that could use each type of payment method:
- Paid Campaigns: Paid campaigns refer to a situation where a business pays an influencer to promote their product or service. The influencer is compensated for the time and effort they put into creating content for the campaign, as well as for the reach and engagement they are able to generate.
Types of campaigns that might use paid campaigns include product launches, brand awareness campaigns, and sponsored content.
- Gifted Campaigns: Gifted campaigns refer to a situation where a business provides an influencer with a product or service for free, with the expectation that the influencer will promote it to their followers. The influencer is not compensated for the time and effort they put into creating content for the campaign, but they are able to keep the product or service.
Types of campaigns that might use gifted campaigns include product review campaigns and feedback generation campaigns.
- Paid + Gifted Campaigns: Paid + gifted campaigns refer to a situation where a business pays an influencer to promote their product or service, and also provides them with the product or service for free. The influencer is compensated for their time and effort, as well as for the reach and engagement they are able to generate, and they are also able to keep the product or service.
Types of campaigns that might use paid + gifted campaigns include high-quality content campaigns and sales-driven campaigns.
Each type of campaign has its own unique benefits and drawbacks, and the best choice will depend on a variety of factors, including the influencer's audience, the type of product or service being promoted, and the budget available for the campaign. When considering which type of campaign to use, it is important to carefully evaluate your objectives and determine which approach is likely to be the most effective in achieving your goals.
