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Product Launch Influencer Campaigns
Generate anticipation and excitement for your new product/service launch with influencer-powered buzz and curiosity.
About Product Launch Influencer Campaigns
Product Launch campaigns require quick and timely execution to generate excitement, interest, and demand for your new product or service. These campaigns use influencers to show how the product or service solves for a common need for your target audiences.
The top goals and outcomes of Product Launch campaigns include:
- Educating an audience about the features, benefits, and unique selling points of the new product
- Showcasing the product's value proposition and how it solves a problem or fulfills a need
- Leveraging social proof and testimonials from influencers to help build credibility and trust around the new product
- Providing honest influencer and user feedback, reviews, and endorsements
- Encouraging the audience to take action and make a purchase
Factors to note before you start any Product Launch campaign:
In a Product Launch campaign, it’s important to look for influencers who can effectively market your product or service without sounding too promotional. Ask yourself whether you want to create scripts or guidelines for the influencers, or if you want them to implement their own creativity and personality into the content.
A common technique used for Product Launch campaigns is offering limited-time promotions, early access, or exclusive discounts to the influencers’ audiences to encourage early adoption of the new product. Keep in mind however that some influencers may be more experienced than others in making their promotional content engaging.
Navigate to the next page to learn about the attributes of the optimal influencer for this campaign type.
The Ideal Influencer for Product Launch Campaigns
In order to choose an authentic and effective influencer for your Product Launch campaign, we recommend that you look for the following attributes in an influencer:
- A proven track record of previous successful product launch content collaborations that generated excitement, curiosity, and anticipation in the influencer’s audience
- Effective follower engagement backed by both analytics and observation
- An audience demographic and psychographic that matches your ideal consumer
- An ability to share their genuine experiences and recommendations with a natural tone and demeanor
- Bonus points if they have these attributes:
- Similar aesthetics and visuals to your brand or social media pages
- Previous or current experience with using your products/services
- An engaged following on multiple channels, and a willingness of the influencer to repost and/or retrofit the product content on all their channels to maximize the campaign’s reach
We also recommend that you avoid influencers who have these attributes:
- A recent (30 days ago or less) collaboration with a product competitor
- A reputation of false advertising for other products
- A high number of followers with a very low engagement rate
Sounds overwhelming? We understand. Embold’s expert team members and campaign management software is optimized for product launch influencer marketing campaigns and can be the reason your product launch becomes a massive success.
Stay ahead of the competition and implement an influencer marketing strategy to predetermine your product’s destiny by signing up for free today.
Embold can help.
Sounds overwhelming? We understand. Embold’s expert team members and campaign management software is optimized for product launch influencer marketing campaigns and can be the reason your product launch becomes a massive success.
Stay ahead of the competition and implement an influencer marketing strategy to predetermine your product’s destiny by signing up for free today.
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Launch an influencer strategy with minimal work using Managed Campaigns
The Embold campaign management team will do all of the heavy lifting while keeping you engaged to ensure your campaign is seamlessly launched.
