Introducing Embold’s New Campaign Planning Tool for Agency & Media Partners

At Embold, we believe that influencer marketing should be simple, transparent, and accessible—not locked behind expensive subscriptions or outdated pricing models. Over the years, we’ve worked closely with our agency and media partners to understand their biggest challenges when planning influencer campaigns. One issue consistently stood out: a lack of clarity and efficiency in budgeting and forecasting influencer spend.

Many of our partners have expressed frustration with existing industry tools that require them to pay for a subscription just to get basic rate information for influencers. Others struggle with platforms that offer outdated or inconsistent pricing, making it difficult to confidently present budgets to clients. We knew there had to be a better way—so we built one.

That’s why we're thrilled to introduce the Embold Partner Planning Tool, a free, real-time campaign planning solution designed specifically for our agency and media partners.

Why We Built the Partner Planning Tool

In today’s fast-moving marketing landscape, agencies and media teams need quick, reliable, and data-driven solutions to help their clients navigate influencer marketing effectively. Yet, too often, teams are forced to rely on manual calculations, outdated spreadsheets, or expensive third-party platforms just to estimate influencer costs.

With the Embold Partner Planning Tool, we’re making campaign planning faster, easier, and more transparent than ever. Our goal is to empower agencies and media buyers by providing them with the information they need—instantly and without hidden fees.

How It Works

Our new Partner Planning Tool allows you to build and budget influencer marketing campaigns for Instagram, TikTok, and YouTube in just a few clicks.

🔹 Instant, Real-Time Pricing – Our tool is powered by Embold’s influencer compensation algorithm, giving you all-in campaign costs based on your selected details—so you can plan with confidence.
🔹 Transparent Cost Estimates – No more waiting for back-and-forth negotiations or relying on outdated pricing. Get clear and accurate pricing from the start.
🔹 Flexible, Long-Term Planning – Created plans remain active for six months, so you can refine and revisit your campaign strategies over time.
🔹 Completely Free for Approved Partners – Unlike other platforms that require a paid subscription just to access influencer rates, our tool is available at no cost to our agency and media partners.

Beyond Planning: Full-Service Support When You Need It

While our Partner Planning Tool gives you everything you need to self-serve and plan influencer budgets, we also know that some campaigns require a more hands-on approach. That’s why we offer our partners the option to request a complete proposal, including:

✔ Curated influencer samples tailored to your campaign needs
✔ Past examples of successful influencer collaborations
✔ Creative campaign concepts that align with your brand strategy

This ensures that, whether you prefer a self-serve model or expert guidance from our team, you have the right support to bring your influencer campaigns to life.

Empowering Agencies & Media Buyers with Smarter Tools

At Embold, we’re committed to helping our partners succeed by providing the tools, insights, and expertise needed to execute impactful influencer marketing campaigns. The Partner Planning Tool is a reflection of this mission—giving agencies and media buyers the power to plan smarter, move faster, and deliver better results for their clients.

If you’re an agency or media partner looking for a better way to forecast influencer budgets and build effective campaigns, we’d love for you to try the Embold Partner Planning Tool.

Apply for our partner program today and start planning with confidence.

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